Available for new opportunities

Senior Product
Designer crafting
meaningful systems

6+ years designing enterprise SaaS, B2B platforms and AI-driven experiences that ship — from user research through to scalable design systems that engineering teams love.

6+
Years experience
25+
Projects shipped
User Research
Design Systems
SaaS Platforms
Figma
Information Architecture
Usability Testing
Prototyping
AI-Driven UX
B2B Enterprise
WCAG Accessibility
Cross-functional Teams
Design Tokens
User Research
Design Systems
SaaS Platforms
Figma
Information Architecture
Usability Testing
Prototyping
AI-Driven UX
B2B Enterprise
WCAG Accessibility
Cross-functional Teams
Design Tokens
Selected Work

Featured projects

BMW Media Cockpit hero image
AI / Enterprise NDA
BMW Media Cockpit
AI-powered decision intelligence platform for BMW's media teams across 12+ markets. Shifted campaign decisions from reactive to proactive.
HEX Design System hero image
Design Systems Tokens
HEX Design System
Token-based, multi-product design system unifying 3 enterprise SaaS products, 8 designers, and 2 engineering teams under one shared language.
Restaurant Management Ecosystem hero image
Multi-Platform 6 Personas
Restaurant Management Ecosystem
End-to-end multi-persona platform: POS, KDS, admin, manager, driver, and customer apps. Deployed at 12+ locations.
Design Thinking

How I approach design

01
Design with purpose
Start with real user goals, business constraints, and context before jumping into screens.
02
Evolve and simplify
Iterate quickly with feedback loops, then reduce complexity so workflows feel clear and effortless.
03
Inclusive and insight-driven
Design decisions are backed by research and accessibility principles, not assumptions.
04
Design for tomorrow
Build scalable systems and patterns that can adapt as products, teams, and customer needs evolve.
About

Designing at the
intersection of
craft & systems

I'm Divya — a Senior Product Designer based in Hyderabad with 6+ years building enterprise SaaS, B2B platforms, and AI-powered experiences. I work end-to-end: from early discovery and research through to shipped product.

What I care about most is design that ships — systems thinking, tight collaboration with engineering, and decisions grounded in real user behaviour, not assumptions.

Behance ↗ Medium ↗ Dribbble ↗
Senior UX/UI Designer
WNS Global — SaaS Product Division
Jul 2024 — Present
Current
UX/UI Designer
Accenflair Pvt Ltd
Aug 2022 — Jul 2024
2 yrs
UX/UI Designer
Vijetha Softwares
Mar 2021 — Aug 2022
1.5 yrs
Education
BTech — Electronics & Communications
Sree Vidyanikethan Engineering College
2014 — 2018
Capabilities

Skills & tools

Design & Research
User ResearchUsability Testing Information ArchitectureUser Flows WireframingPrototyping Interaction DesignVisual Design Design SystemsWCAG Accessibility A/B TestingDesign Tokens
Process & Collaboration
Design CritiqueStakeholder Presentations Sprint PlanningCross-functional Teams Design HandoffMentoring
🎨
Figma
Primary design tool
🗂️
FigJam
Workshops & flows
📋
Miro
Research synthesis
🔍
Maze
Usability testing
📊
Hotjar
Session analytics
🎯
Jira
Project tracking
✍️
Framer
Prototyping & web
🤖
Galileo AI
AI-assisted design
📝
Confluence
Documentation
Contact

Let's build
something great

Open to Senior Product Designer and Lead UX roles — especially fintech, enterprise SaaS, and AI-powered product companies.

sreedivyap47@gmail.com